LOS ANGELES – The parents who made the “I need my MTV” catchphrase well-known needed Pluto TV, too.

The ad-supported streaming service, which boasts of providing 100 channels and hundreds of flicks and TV exhibits, obtained bought for $340 million this week by media big Viacom, the corporate that owns MTV, Nickelodeon and Comedy Central.

The upshot for shoppers: Search for exhibits and presumably Viacom networks on Pluto within the close to future. Viacom itself has been one of many stodgier outdated media corporations in embracing new media. Its channels usually are not discovered on standard cutting-the-cord cable TV alternate options like YouTube TV, Hulu with Dwell TV and PlayStation VUE.

However in saying the acquisition, Viacom mentioned Pluto would act as a distribution outlet for its applications, however that cable would nonetheless be the place to see the entire Viacom community expertise. Viacom’s AwesomenessTV channel presently airs on Pluto TV. 

So what’s Pluto TV?

It is a very totally different animal than most streaming providers, which usually both require a month-to-month subscription (as in Netflix and Hulu) provide films on demand for a price (VUDU) or acts as an aggregator of cable TV content material that is solely viewable if customers authenticate their cable account.

Pluto TV is a group of reside channels – a few of these you have heard of, like CNBC, Cheddar TV and CBS Information, and others you have not. Most are homegrown channels providing film genres like comedy, horror and romance.

As well as, many films, largely older titles like “Superman III,” Clint Eastwood’s “Within the Line of Obligation,” the unique 1968 “Humorous Lady” with Barbra Streisand and even older 1937 “A Star Is Born” with Janet Gaynor can be found on demand, with commercials. 

Moreover, Pluto affords TV sequence like the unique “Roseanne” sequence from the 1980s, “Hell’s Kitchen”with Gordon Ramsey and the truth sequence “Kate Plus Eight.”

The information choices are huge: information channels from NBC, CBS, CNBC, Cheddar, The Younger Turks, Newsmaxx, Bloomberg and BBC. 

When watching the flicks or TV exhibits “on demand,” because the community is ad-supported, viewers can’t fast-forward in the course of the commercials.


Pluto says it has 12 million month-to-month lively customers, of which 7.5 million watch through linked TVs – that’s, through a streaming participant (Roku, Amazon, Apple, Google) that is hooked as much as the TV, or on sensible TVs from Samsung or Vizio with built-in leisure apps. 

It has a smartphone app that enables registered customers to navigate the programming as a distant management.

Pluto TV is not the one ad-supported leisure community out there to streamers. Listed below are 4 others: 

Roku Channel. An providing of flicks and TV exhibits to the customers of the Roku streaming participant platform, largely older, like “The Bridges of Madison County”with Clint Eastwood and Meryl Streep (1995), the sequence “Walker, Texas Ranger” with Chuck Norris (1993) and the 1960s period “Batman” TV sequence with Adam West. 

Tubi. Guarantees “hundreds” of flicks, most lesser-known titles which can be 5- to 10 years outdated, like “Arbitrage” (2012) with Richard Gere and “Drive Offended” (2011) with Nicolas Cage and classic TV exhibits like “Father Is aware of Greatest” and “Dennis the Menace”from the 1950s. 

Xumo. Much like Pluto, in that it affords digital channels from CBS Information, Bloomberg and others, however totally different in that it aggregates video clips, normally seen on YouTube, for presentation on sensible TVs and streaming gamers with the Xumo app. “The Immediately Present,” as an example, has a channel with the most recent clips, as does USA TODAY. 

Crackle. The Sony-owned service had been the house for Jerry Seinfeld’s “Comedians in Automobiles Getting Espresso”earlier than it moved to Netflix in 2018. Now it serves as largely a house for older films produced by Sony, together with “Hancock” with Will Smith, “Huge Daddy”with Adam Sandler and “Charlie’s Angels: Full Throttle.” Moreover, it airs reruns of basic sitcoms like “All within the Household” and “Who’s the Boss?”

Comply with USA TODAY’s Jefferson Graham (@jeffersongraham) on Twitter, Instagram and YouTube. 







Learn or Share this story: https://www.usatoday.com/story/tech/talkingtech/2019/01/23/cutting-cord-what-does-viacom-buying-pluto-tv-mean-viewers/2657309002/