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Vogue Enterprise: New title focuses on trend trade

Vogue sign at the magazine's 20th annivesary in RussiaPicture copyright
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Conde Nast Worldwide will launch a brand new business-focused trend title in an try to faucet into new sources of income.

Vogue Enterprise can be a digital-only publication aimed toward trend trade professionals.

Analysts say the transfer is a part of a wider shift within the media sector towards area of interest publications.

The launch comes because the US media trade goes via one other spherical of job cuts.

Condé Nast Worldwide mentioned the brand new title will cowl the “market currents, cultural actions, traits and applied sciences that may impression the style trade”.

Vogue Enterprise is the primary product to emerge from the agency’s “incubator” which develops new services for the corporate.

Picture copyright
Getty Photos

Picture caption

Vogue editor Anna Wintour at Paris Style week.

“We’re continually evaluating how we work throughout international locations and types and the way we develop our merchandise to develop our world management within the trend, luxurious and life-style areas,” Condé Nast Worldwide mentioned in an announcement.

The corporate additionally publishes Wired, GQ and Vainness Honest.

The brand new title can be edited by Lauren Indvik and world contributors will embody Suzy Menkes, it mentioned.

The corporate mentioned 7,000 trade professionals have been concerned in beta-testing Vogue Enterprise, together with senior executives at a few of the world’s largest trend manufacturers.

Shift to area of interest titles

Mark Mulligan from MIDiA Analysis mentioned the brand new title seems to be a part of a transfer to deal with smaller, high-value audiences quite than large-scale readerships supported by adverts.

“The place extra mainstream titles battle for relevance and readership, print version area of interest magazines have confirmed to have robust, long run enchantment with their respective niches,” he mentioned.

Many media firms have struggled to generate ample promoting revenues from massive digital audiences.

American media corporations BuzzFeed, HuffPost and Gannett have shed 1,000 jobs between them this yr.


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