Carolyn Aronson has constructed It is A 10 into one of the profitable hair care manufacturers within the US.
Now she’s launching in Europe. However this hasn’t been the primary firm she’s fashioned. The primary one collapsed.
The rationale for that, she says, is that when she was designing the merchandise she tried to resolve all of the technical particulars herself. These days, she says: ‘depart it to the specialists’.
Video journalist: Jeremy Howell.
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